Blogger-millionaire Egor, in pursuit of content, goes to the shooting of a test drive of a car in the Caucasus Mountains. Everything goes out of control at the moment when an employee of the auto company Alexander, who is helping Yegor, accidentally steps on a war mine, and Yegor decides to hyip on this. Now, when one is fighting for his own life, and the other for millions of views, everyone is for himself. But together they will have to make one common decision - whose death will we see on the air?